Newsletters

For any business, keeping in regular contact with your customer database
through direct mail is not only essential for short-term sales, but will prove critical to your long-term success.

However, it is generally accepted that you should not send more than 3 or 4 pieces of 'aggressive' direct mail per year to your customers. This raises the question... How do you keep in contact with your customers between these times, and develop customer loyalty?

The answer is in the form of a half-yearly or quarterly paper-based newsletter.

Newsletters are a very effective way to get 'under the radar', that is to say promote your brand and your product in a non-commercial and non-aggressive way. Newsletters are also a great opportunity to interact with your customers, inform them of the latest news, and help develop customer loyalty.

Best of all, properly executed, newsletters can often encourage those customers who may not have ordinarily purchased at that time to do so!

 




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Marketing and Advertising Agency in Kent - Chimaera is a creative marketing, advertising and PR agency based in Ashford, Kent.

Planning & Integration | Internet Marketing | Media Planning & Buying | Direct Mail | Public Relations (PR) | Copywriting | Newsletters | Radio | Advertising | Email Marketing | Graphic Design | Website Build | Internet | New Media | Search Engine Optimisation (SEO) | Pay Per Click (PPC) | ADwords Management | Fulfillment | Event Management | Databases | Print | Point of Sale (POS) | Response Measurement | Leaflets | Distribution

Kent Marketing Agency in Ashford; Kent Advertising Agency in Ashford; Kent Marketing Company in Ashford; Kent PR Agency in Ashford. Chimaera Marketing covers the whole of Kent, including ashford, bexleyheath, bromley, canterbury, chatham, dartford, deal, dover, erith, faversham, folkestone, gillingham, gravesend, herne bay, maidstone, margate, medway, northfleet, rainham, ramsgate, sevenoaks, sheppey, sittingbourne, strood, swanley, tonbridge, tunbridge wells and whitstable.