Customer retention is a critical area of marketing that is sadly overlooked by many companies.
Constant focus on attracting new customers often means that existing customers are not communicated to efficiently.
With the perception that their customer is loyal, the business then waits for the customer to come back to them - often expecting this with no effort on their part.
If you want to retain a high percentage of your existing customers, and fend off the attacks from your competitors, you need to be proactive not reactive.
High quality e-casts, as part of the overall marketing strategy, will assist in retaining your customers, building loyalty and ultimately generating repeat sales.
We can also email market to prospect databases on request.
With the cost to retain a customer often as little as 10% of the cost to bring in a new customer, and the cost of postage increasing year by year, an Email marketing strategy will bring added value to your business.
Interested in how Email marketing can help your business? Then call us now on 01233 739111 for more information, or use the contact form here, and we'll call you back! |