Adwords advertising is a very important part of the marketing mix. It is very cost-effective and it gets results.

It is true that we have achieved excellent 'organic' search engine ranking results, for both our clients as well as ourselves, Adwords is, in many cases, a faster and more reliable method of reaching your online audience.

It is also true that many people think that pay-per-click advertising will reduce the relevance of search engine results by enabling organisations who can afford to pay more to rank highly in the results.

However, search engines understand the problems that could arise if search results become irrelevant, and therefore, make relevance a priority. In any case, pay-per-click advertising is not simply about paying more for your choice of keywords.

It is about setting an advertising budget and maximising it through targeting - by making intelligent and creative choices based on experience and analysis.

As with Search Engine Optimisation, Adwords cannot be set-up once and then forgotten about. It requires a targeted marketing campaign and ongoing attention to ensure that key goals are achieved. That's where our expertise comes in. We take our Adwords campaigns very seriously, and one of our Directors has recently achieved the coveted Adwords Qualified Individual Accreditation.

When it comes to searches performed on the internet, Google has a commanding lead, with a market share in excess of 60%. Google’s main competitor is Yahoo. Once you look beyond these market leaders there is a huge drop off in usage, so this is where we concentrate our efforts to maximise our clients online advertising spend.

Chimaera Marketing are experts in the field of Adwords campaign management. We can recommend the keywords that should be included and we will monitor the success of phrases against our clients goals. We will manage the campaign to ensure our clients pay-per-click advertising strategy remains in budget.

Interested in how Adwords can help your business? Then call us now on 01233 739111 for more information, or use the contact form here, and we'll call you back!